Optimizely
YC Winter 2010 AcquiredThe first all-in-one operating system for marketing
http://optimizely.com ↗Thesis fit
Off-thesis
Outside your stated focus; easy to skip unless something exceptional.
Below your usual filter (40+)
Idea match
Light
How close the company’s idea is to your thesis statement
Sector
None
Overlap with sectors you care about
Geography
Unknown
Location unknown — scores 0
Your thesis: “We back exceptional technical founders building AI-first products and infrastructure, deploying $100K checks within 24 hours.”
Founder → stable
Traction → stable
Idea vs market → stable
▸ Add / edit details
Correct facts used on the next screening or memo.
People
Pete Koomen
General Partner at YC. Co-founded Optimizely (W10)
11.2
low confidence
Asa Schachar
career mapped
Asa is the co-founder and CTO of Voicepanel (YC W24). Asa met his cofounder, John, while working at Optimizely, where they collect
42.4
medium confidence
Activity & evidence
Similar baseline plays (YC · idea space)
Marketfox
· Inactive
Marketing automation platform optimized for mobile and web.
founders not scraped yet
Christopher Farm
Amir Manji